Business Blogging Portfolio B2C

Toy Stories: Show-and-Tell Blog Hooks Customers

August 29th, 2007

by Netconcepts

Originally published in Wall Street Journal

Colorado science teacher, marketing guru, and Netconcepts’ GravityMarket client, Steve Spangler sits down with Simona Covel, reporter for the Wall Street Journal to discuss his blog’s successful impact on his business.

In this interview, Steve discusses how Netconcepts has helped him over-achieve his business goals by rebuilding his original ecommerce site and later creating a powerful blog to fuel his viral online success.

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Twelve SEO Mistakes Most Bloggers Make

August 23rd, 2007

by Stephan Spencer

Originally published in Search Engine Land

In this article Stephan Spencer, President and Founder of Netconcepts, writes about the most, common mistakes that bloggers make, and what to do about them. From title tag optimization to keyword URLs, you’ll want to read this article to optimize your personal or business blog to help your blog increase its search visibility.

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SEO Through Blogs & Feeds

Search Engine Strategies — San Jose, CA

August 22nd, 2007

Panelist: Stephan Spencer

Not yet running a blog? Not syndicating your content through web feeds? Then you’re missing out on an important area that can help your overall SEO efforts. Learn more about the unique advantages blogs and feeds offer to search engine optimization.

Speakers:
Greg Jarboe, President and Co-Founder, SEO-PR
Stephan Spencer, Founder and President, Netconcepts, LLC
Rick Klau, Strategic Partner Development, Google
Doug Hay, Principal & CEO, Expansion Plus Inc.

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Google News comments likely to be panned by major corporations

August 8th, 2007

by Chris Smith

Originally published in Natural Search Blog

Sometimes Google’s announcements get lost in the shuffle. “Google today introduced a new experimental feature in their News - they’ve added story participant comments into their listings of stories.” In this article, Chris Smith talks about his thoughts and reactions to Google’s decision to allow comments on their news, and how it relates to other companies. Read more about Chris’ thoughts in the article here, and learn how comment-enabling might benefit your company.

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SEO: Is Your Site Holiday-ready?

August 1st, 2007

by Netconcepts

Originally published in Practical eCommerce

Those of you with school-age children may have been preoccupied with back-to-school, but now it’s time to start preparing your site for the holidays. The holiday shopping season is not that far off, so get on with implementing these traffic-building tips in order to achieve maximum search engine visibility.

Stephan Spencer, President and Founder of Netconcepts, offers five useful tips in this article from Practical eCommerce to ensure your online site is ready for the retail season.

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Black Swan

August 1st, 2007

Black Swan screenshotBlack Swan has been providing consumers with Home, Hearth and Gift products for over 28 years. Black Swan was looking to take their web presence to the next level and selected Netconcepts GravityMarket solution.

The new website offers a sleek design on top of a search optimal ecommerce structure. Black Swan enjoys a robust content management system that allows for the balance of the site’s content to be updated via web interface. The site also provides RSS feeds of featured products, which open up an additional communication channel to customers.

With this new site design and structure, Black Swan is sure to be heating up the Internet.

[ database | client admin cms | SEO ]

Visit site: Black Swan Home

Organic Chemistry

July 9th, 2007

by Netconcepts

Originally published in Inc.com

Michael Fitzgerald focuses on the popularity of Steve Spangler’s blog in this article written for Inc.com. Learn more about how Steve Spangler turned boring content and bad publicity into an overnight “organic” success with the advice of Stephan Spencer, Founder and President of Netconcepts.

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RSS, Blogs & Podcasts: Successful Syndication Tips

Search Engine Strategies 2007 Canada — Toronto, Canada

June 12th, 2007

Panelist: Stephan Spencer

Syndication technology (RSS) makes it easier to build an audience for your content, because your readers or listeners become subscribers using non-intrusive “feed readers.” An overview of the growth of RSS plus a special focus on podcasting. This session will also include tips on blogging and podcasting for (a) profit; (b) credibility and reach.

Moderator:
Ian McAnerin, CEO, McAnerin Networks Inc.

Speakers:
Stephan Spencer, Founder and President, Netconcepts, LLC
Mitch Joel, President , Twist Image
Amanda Watlington, Ph.D., APR, Searching for Profit

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Making Blogging and RSS Pay Off

May 22nd, 2007

by Stephan Spencer

Originally published in Catalog Success

In the intensive session I led during the ACCM in Boston on May 21, the overriding theme was that search engines judge a site’s worth on its inbound links. Translation: No links = no rankings.

Blogs, meanwhile, are great at attracting links from the blogosphere, because bloggers are rather cliquish and mostly tend to link to each other. So you’ll earn links as a blog that you wouldn’t normally earn otherwise.

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Making Blogging and RSS Pay Off

ACCM 2007 — Boston, MA

May 21st, 2007

Panelist: Stephan Spencer

Hear it right from the horses’ mouths, i.e. those who have actually made their blogs and RSS feeds pay in real dollars. Steve Spangler Science, for example, attributes 13% of all online sales to their blog. Hear the secrets of how they garner qualified traffic from the search engines, uncover the pitfalls and hazards, and learn what resources are required to do it properly.

Moderator:
Stephan Spencer, Founder and President, Netconcepts

Panelists:
Steve Spangler, CEO, Steve Spangler Science Inc.
Pinny Gniwisch, Founder & EVP Marketing, Ice.com

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